You may be the best dentist in town. But if you’re invisible online, prospective patients are bound to choose one of your more digital savvy competitors. With more people than ever researching on the Internet, it’s critical that your practice website is visible on Google.
Pay-Per-Click (PPC) advertising gives you instant exposure in Google search results. It’s a way to outrank your competitors in the paid areas of Google results while you wait for the long-term benefits of search engine optimization (SEO) to kick in. Or to rank in areas surrounding your jurisdiction. Or to rank for common adjunctive dental services.
Assuming that your campaigns are optimized for success, this gives your practice instant visibility and new patient traffic to your website.